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ember - Overview

Product design meets the streets.
A skateboard brand, back from "when we were young"

Designed skateboard decks and created a brand, back from "when we were young"

Influenced by the 90s and "the noughties" (00s) skate scene with a mix of punk/pop-punk, and MTV’s cultural free-for-all. We handcrafted skateboard decks from scratch and laser-engraved them with custom designs.

I led the creation of a brand, I designed the social assets, posters and adverts, along side two other colleagues, we reached out to aspiring local artists, skaters, photographers, and design students under "ember" banner to help bring the project to live. I coordinated the work from start to finish.
It was free and open, with no set barriers, but at the same time, driven by a clear focus on merging simplistic product design with gnarly, punk, rebellious branding rooted in the turn of the century.
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The brand was created over a decade ago, when social media was still awkwardly figuring itself out, and magazines and TV were clinging to their last moments as the most relevant broadcast mediums.
A proper brand book was never created; it fits the brand more than a book would.

ROLE:
Co-Founder, Lead Designer
Product Design
Industrial
Branding

Sponge for culture aspiration

We invited young aspiring artists and students of product design, graphic design, and visual communication to create their own interpretation of an “ember” typography logo. The brief encouraged them to draw inspiration from their childhoods - what was popular in their surroundings at the time - or simply to follow their creative instincts. They were free to express themselves through illustration, graphic design, 3D, or any medium of their choice, with only a subtle nudge toward the identity influences of ember.

All back when Instagram looked like this

and TVs like that

The vision drew on legendary skate brands and subcultural icons like ZERO, Fallen, Thrasher Magazine, and the Tony Hawk Pro Skater series, alongside the unforgettable music that defined that era.

Verizon
Virgin Atlantic
Jaguar Land Rover
Citi Bank
Ember
Mercury Financial
On request
Orange
On request
Comedown
On request
Vanguard
On request
Decay
On request
Help Help
On request
Now 3D
On request
Eco Zwierz (Eco Pet)
On request
Oscedi
On request
On request

Improved a way of creating design proposals

Leveraging high-prototyping, using variables
and in-Figma animation.
On request

Reimagined website
and app to drive
long-term value

Next gen CX, bold brand evolution.
On request

Helped create the ultimate travel app companion

Revolutionary, "all in one" mobile travel assistant.
On request

Reducing the 2nd biggest waste problem in the world

Innovative process to tackle fast-fashion and used textile waste.
On request

Tackled depression disorders through product design

Struggle free lighting.
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