About

Strategic product and service design lead, working at the intersection of leadership, hands-on design, and emerging technologies.

Brief Bio

Extensive experience translating complex business challenges into human-centred design solutions that drive both customer value and commercial outcomes — from information architecture and product strategy through to measurable commercial and operational results.

Deep experience designing and leading strategy for digital products: native iOS and Android apps, web builds, and full-stack product design from 0 to 1.

Past companies
& clients

Past clients and project teams — Citi, Virgin Atlantic, Vanguard, Verizon, JLR, Livestock Information, Expedia Group, Orange, Mercury Financial

Awards &
Publications

BIG SEE — Product Design AwardBIG SEE

Winner2024
C-IDEA Design AwardsC-IDEA

Shortlisted2022
ArchitonicArchitonic

Publication2022
Iconic Awards — Innovative InteriorRat für Formgebung — German Design Council

Winner2022
Creative Conscience AwardsCreative Conscience

Winner2020
Blueprint — no.366Blueprint Magazine

Publication2019
“And the show goes on...”Edinburgh Napier University

Best in Show2019
Braun Prize — “Design for what matters”Braun

Shortlisted2018